Brides have been trusting us for 16 years and we are so are
so excited to help you find your dream dress!
To book an appointment click on the desired date for availability
 or give us a call at 925-846-8459 or text us at 925-365-6862.
Want to see the newest 2022 styles not available to other store until December 2021?!
Make an appointment for our Essense of Austalia Preview Tester Show February 5th to 7th. More info can be found here.
All appointments require an investment of $50 that will go toward the
purchase of your bridal gown or any item in the store (jewelry, veil, hairpiece, bridesmaid dresses or flower girl dresses) and includes 
90 minutes with one of our senior bridal consultants in a large bridal suite. 
45 minute complementary appointments are available by text request: 925-365-6862
To ensure the safety of our customers and consultants please note:
Guests are limited to 2 - we do have wi-fi to Zoom or Facetime
*larger groups can be booked during the week based on availability
No outside food or beverages
No small children
Masks must be worn inside the store 
*See below for additional information on how we are making this a safe environment

Dear Brides -

We can't wait to help you!  So many new dresses are arriving right now especially for 2021 and if you want to get married quickly... getting dresses here fast is our specialty!  My team is so thrilled to offer in-store experiences because it's what we do best and have always excelled in our customer service that has kept us in business for the past 16 years.  Your safety and the safety of my employees is so important to me.  I know there are other stores that are allowing more guests and as much as I would love to make more money/sell more dresses, I can't justify the risk.  We are taking the following safety measures to ensure your visit is clean, safe, and unforgettable:

- All customers and staff must wear a mask while in-store. Disposable masks are available at the entrance of the store.  

- We ask each bride to bring one or two "star" guest(s) for their appointment. Please request a private appointment if you would like to bring additional guests.  

- Extensive hand-washing is practiced with our staff.

- Hand sanitizers are available at each dressing room

- Each dressing area is wiped down with disinfectant and the area sanitized in between appointments

- We ask that you please stay home if you are not feeling well. We will be

looking forward to seeing you when you're feeling better and are happy to reschedule at another time.  

Why are we now charging for appointments?  Having been closed for 3+ months, I want my employees to be well taken care of. The $50 consultation fee can go towards the dress or anything in the store including veils, bridesmaids, headpieces, or cleaning and preservation.   In the past we have unfortunately had brides just not show up for their appointment or come in and "play" with no intention of buying and no wedding date.  Bridal gown shopping became a destination for entertainment.  Since we are operating at 25% capacity and spending up to 2 hours with you, we want to help brides that trust us and value our expertise. 

Appointments will look a little bit different, but rest assured, you will still feel

every bit of magic of the shopping experience! We are finding that the smaller and more intimate experience has actually made it easier for our brides to "Say Yes To the Dress!"  When brides have 6 or more guests we have seen them overwhelmed with all the opinions.  I'm actually very excited to having the gown be a secret again... it's the most special garment you'll ever wear and it should be the "one" you love not the dress that your entourage convinces you to wear.


We are still offering virtual appointments at this time if you would like to have a distance-based initial consultation or if you do not feel comfortable being in-store yet.


Whether in-store or over video chat, we can't wait to begin your dress journey

together. Now let's find the gown of your dreams!  Have any questions at all?  Call 925-846-8459, email, or text us 925-365-6862.


Love, Jaime  

* * * * * * * * * * * * * * * * * * * * * * * * *
Phone Number 925-846-8459   
Text only: 925-365-6862
or email us directly at
or use the form below to send us an email or appointment request

Get in Touch

719 Main Street, Pleasanton, CA 94566  /  Tel/Calls Only: 925-846-8459  /  Text Only: 925-365-6862