Brides have been trusting us for 16 years and we are so excited to help you find your dream dress!


Parking available behind our store - entrance at

337 St Mary's Street Pleasanton




Essense of Australia 2022 Designer Preview Trunk Show 

June 3rd to June 6th

Appointments Required

To book an appointment click on the desired date for availability.
 or give us a call at 925-846-8459 or text us at 925-365-6862.
We offer 4 types of Appointments:
45 minute complementary appointment
Dedicated stylist to help you pull dresses in one of our smaller dressing rooms
Guest limit 2
90 Minute Full Service Bridal Appointment with 2 Guests
$50 Gift Certificate Investment
There is no expiration and can be applied to purchase of your bridal gown, jewelry, veil, hairpiece, bridesmaid dresses, flower girl dresses or wedding gown preservation.
and includes 
90 minutes with one of our senior bridal consultants in a large bridal suite. 
Guest limit 2
90 Minute Full Service Bridal Appointment with 4 Guests
$50 Gift Certificate Investment
Private Entire Store VIB Experience
$100 Gift Certificate Investment
This is the for any Very Important Bride that would like the store to themselves to shop for Bridal Gowns and or Bridesmaids Dresses.
Weekday and Evening Availability
Ask about Bubbly and Dessert options. *Additional Fees Apply
Call the store to book!
We do have wi-fi to Zoom or Facetime anyone not able to make the appointment.
*larger groups can be booked during the week based on availability
No outside food or beverages
No small children
Masks must be worn inside the store 
*See below for additional information on how we are making this a safe environment.
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Dear Brides -

We can't wait to help you!  So many new dresses are arriving right now especially for 2021 and if you want to get married quickly... getting dresses here fast is our specialty!  My team is so thrilled to offer in-store experiences because it's what we do best and have always excelled in our customer service that has kept us in business for the past 16 years.  Your safety and the safety of my employees is so important to me.  We are taking the following safety measures to ensure your visit is clean, safe, and unforgettable:

- All customers and staff must wear a mask while in-store. Disposable masks are available at the entrance of the store.  

- We ask each bride to bring one or two "star" guest(s) for their appointment. Please request a private appointment if you would like to bring additional guests.  

- Extensive hand-washing is practiced with our staff.

- Hand sanitizers are available at each dressing room

- Each dressing area is wiped down with disinfectant and the area sanitized in between appointments

- We ask that you please stay home if you are not feeling well. We will be

looking forward to seeing you when you're feeling better and are happy to reschedule at another time.  

Why are we now charging for appointments?  The $50 consultation fee can go towards the dress or anything in the store including veils, bridesmaids, headpieces, or cleaning and preservation.   In the past we have unfortunately had brides just not show up for their appointment or come in and "play" with no intention of buying and no wedding date.  Bridal gown shopping became a destination for entertainment.  Since we are operating at 50% capacity and spending up to 2 hours with you, we want to help brides that trust us and value our expertise. 

Appointments will look a little bit different, but rest assured, you will still feel

every bit of magic of the shopping experience! We are finding that the smaller and more intimate experience has actually made it easier for our brides to "Say Yes To the Dress!"  When brides have 6 or more guests we have seen them overwhelmed with all the opinions.  I'm actually very excited to having the gown be a secret again... it's the most special garment you'll ever wear and it should be the "one" you love not the dress that your entourage convinces you to wear.


We can't wait to begin your dress journey

together. Now let's find the gown of your dreams!  Have any questions at all?  Call 925-846-8459, email, or text us 925-365-6862.


Love, Jaime  

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